Part 1
Foundations
Core concepts and fundamentals of Google Local Services Ads
What Are Google Local Services Ads?
An introduction to Google Local Services Ads (LSAs), how they appear in search results, and why they matter for local service businesses.
Google Guaranteed vs Google Screened
Understanding the difference between Google Guaranteed and Google Screened badges, which categories use each, and what verification involves.
Part 2
Mechanics & Behavior
How LSA rankings work, rotation patterns, and market dynamics
How Google LSA Rankings Work
An overview of the factors that influence LSA ranking position, including responsiveness, reviews, proximity, and budget.
LSA Ranking Factors
A detailed breakdown of the known and suspected factors that influence Google Local Services Ads ranking positions.
LSA Rotation Explained
How Google rotates Local Services Ads providers throughout the day and why your position changes even when nothing else does.
Time-of-Day Effects in Google LSAs
How LSA visibility and rankings vary by time of day, and what patterns have been observed in different markets.
Market Volatility in Google LSAs
Understanding why some LSA markets are more volatile than others and what drives ranking fluctuations.
Part 3
Diagnostics
Understanding why LSA performance changes
Why LSA Leads Drop Suddenly
Common reasons for sudden decreases in LSA lead volume and how to diagnose the cause.
Why You're Not Showing in LSAs Anymore
Troubleshooting guide for when your business stops appearing in Local Services Ads results.
Why LSA Rankings Change
Understanding the dynamic nature of LSA rankings and why your position shifts over time.
Part 4
Decisions & Economics
Cost analysis and strategic considerations
Google LSA Cost & Pricing Model
How Google Local Services Ads pricing works, what determines lead costs, and how to manage your budget.
Google LSA vs Google Ads
Comparing Local Services Ads with traditional Google Ads search campaigns for local service businesses.
Are Google LSAs Worth It?
Evaluating whether Google Local Services Ads are a good investment for your service business.
Part 5
Market & Category Intelligence
Competition levels and category-specific insights
Part 6
Operational Reality
What Google reporting misses and common misconceptions
Ready to Track Your LSA Rankings?
LSA Spy monitors your rankings, tracks competitors, and shows you what Google's dashboard doesn't.