Google Guaranteed vs Google Screened
Last updated: 2025-01
Understanding the difference between Google Guaranteed and Google Screened badges, which categories use each, and what verification involves.
Key Takeaways
- •Google Guaranteed is for home service businesses and includes a money-back guarantee for customers
- •Google Screened is for professional services like lawyers and financial advisors
- •Both require background checks; specific requirements vary by business type
Overview
Google uses two distinct verification badges for Local Services Ads: Google Guaranteed and Google Screened. Which badge a business receives depends on their industry category and the type of services they provide.
Google Guaranteed
The Google Guaranteed badge is awarded to home service businesses like plumbers, electricians, HVAC technicians, locksmiths, and similar trades. This badge includes a money-back guarantee from Google—if a customer is unsatisfied with the quality of work, they can request reimbursement from Google up to a lifetime cap (which varies by country).
Google Screened
The Google Screened badge is for professional service providers such as lawyers, financial planners, real estate agents, and tax professionals. While it indicates that the business has passed Google's background check and license verification, it does not include the money-back guarantee that Google Guaranteed provides.
Common Questions
What does the Google Guaranteed badge mean?
It indicates a home service business has passed Google's background check and license verification. Google offers customers a money-back guarantee (up to a limit) if unsatisfied.
Which badge do professional services get?
Professional services like lawyers, financial planners, and real estate agents receive the Google Screened badge instead of Google Guaranteed.
How long does verification take?
Verification typically takes 2-4 weeks but can vary based on the category, state requirements, and how quickly documentation is submitted.
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