Google LSAs by Category
Last updated: 2025-01
How Local Services Ads differ across service categories, from plumbers to lawyers.
Key Takeaways
- •Lead costs and competition vary significantly by category
- •Some categories use Google Screened instead of Google Guaranteed
- •Category-specific requirements affect eligibility and verification
Overview
LSA experiences vary significantly by service category. Lead costs, competition levels, and even the verification requirements differ based on the type of service you provide.
Category Differences
Home services like plumbing and HVAC typically fall under Google Guaranteed, while professional services like law and financial advising use Google Screened. Lead costs tend to be higher in categories where individual jobs have higher value, such as personal injury law or major home renovations.
Category-Specific Considerations
Each category has its own competitive dynamics. Some categories have many providers competing for leads, while others have fewer participants. Google continues to expand the list of eligible categories over time.
Common Questions
Which categories are most competitive?
High-value services like personal injury lawyers and major home repairs tend to be most competitive. Emergency services also see strong competition.
Are lead costs the same across categories?
No. Lead costs vary significantly by category based on competition and the typical value of jobs in that category.
How do I know if my category is eligible for LSAs?
Check Google's Local Services Ads eligibility page for your country. Google continues to add new categories over time.
Related Reading
What Are Google Local Services Ads?
An introduction to Google Local Services Ads (LSAs), how they appear in search results, and why they matter for local service businesses.
How Competitive Are Google LSAs?
Understanding competition levels in Local Services Ads across different categories and markets.
How Google LSA Rankings Work
An overview of the factors that influence LSA ranking position, including responsiveness, reviews, proximity, and budget.
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